The media outlet of the right that is all about economic growth did their bit to help destroy the plans of a hard working entrepreneur to expand his business and may, in fact, bring about his eventual demise.
Fox Network’s Arnold Diaz, a reporter whose reports titled "Shame, Shame, Shame" are aimed at uncovering deceptive business practices that harm consumers, was named in the lawsuit filed by Matthew Prince.
And what harmful deception was Mr Prince visiting upon the good and unsuspecting people of Long Island, NY that the intrepid Diaz managed to expose? (At great personal risk I’m sure)
It’s all about ICE CREAM!!!! Seems Mr Prince has a chain of ice cream stores called D'Lites Emporium. He recently opened 3 new stores in Long Island and had plans for further expansion – that is until Arnold Diaz came to the rescue.
D’Lites claims their ice cream is low in sodium, sugar, fat, and carbohydrates but Diaz had lab findings that proved the ice cream was more unhealthy than it claimed….
But there’s a catch: Prince contends that the laboratory tested unfrozen, concentrated ice cream mix, which does not reflect the frozen, aerated, relatively diluted product served to the customer. He says the laboratory used by Diaz's team conceded the point, and issued a supplemental report that agreed with D'Lites' own nutritional claims.
Of course, in true Fox fashion: The lawsuit names parent company News Corp and FOX 5, alleging the makers of the broadcast knowingly ignored the laboratory's corrected verdict for the sake of good television.
A spokeswoman for Fox 5, who responded to Reuters' request to News Corp for comment, disputed Prince's claim. "FOX 5 stands by Arnold Diaz's story," the spokeswoman said in an e-mail.
Mr Prince may get his day in court, some day, after all the legal wrangling and stonewalling that FOX can afford to do. But it probably won’t come soon enough to undo the damage they have done to this man’s business or his reputation. He says that as a result of the broadcast hundreds of customers have stayed away and that his business expansion plans have been derailed.
The full story is HERE.
The regrettably common occurrence of Fox (even local affiliates) misrepresenting facts in order to get a sensational story doesn't have to be the end of the world. Mr. Prince needs to hire a competent internet marketer (not as expensive as you'd think) to do some serious reputation management on his behalf, and that would turn this from a disaster to a huge burst of positive P.R.
ReplyDeleteI just sent a message to a consultant I know in the greater NY area, pointing her to this story. We'll see if that helps.
I don't mean to sound unsympathetic to this story, my cognitive bias tends to see opportunities in the oddest (internet) places.
Sic 'em godilazard!
ReplyDeleteWhen I hear someone tell me they heard it on FOX whaterver my opinion of that person is, it tanks. To watch is sometime accidental but to quote FOX programs as news to be believed is ignorance. - Charlene
godlizard - You truly have a unique mind! My first thought was exactly what he did - sue. But your idea is so much more constructive. Get a great PR person to turn the whole thing upside down and really make FOX people look like the total idiots they are!
ReplyDeleteThey could get some fitness guru to hold a press conference at one of the shops and maybe a couple of celebs or musicians. Get a specialist to certify their claims. Oh, I hope your consultant friend can get something going - I would love to follow this to a joyously positive conclusion! (I wish they'd open one of those shops near me!)
Good post, Rocky. Now, I was trying to figure out in my tiny walnut brain just why a raccoon would be so passionate about a story pertaining to ice cream. It took me a while, but I think I've found the answer in THIS LINK. (Warning: the Adorability Index of the video to which the link points may be so high as to be hazardous to some viewers' health. View with caution.)
ReplyDeleteYAY! ICE CREAM!!! :)
ReplyDelete