"I'm really not worried about the president's birth certificate. It's fun to poke at him a little bit and say, how 'bout let's see your grades and your birth certificate." (Rick Perry as quoted in a CNBC interview; see http://www.huffingtonpost.com/2011/10/25/rick-perry-obama-birth-certificate_n_1030157.html)
See, here's the thing, guv -- when you talk like that, even if you say it with a disarming Texas grin, people might just get the idea that you don't really believe a word of the birther nonsense but are willing to keep repeating it for the fun of the thing. Problem is, a lot of the rubes and certifiable cases out there who still talk this way DO believe it -- every mad-hatter word of it, in fact. So when you imply that you're not quite serious, they get upset and you lose potential votes. Even people who deserve to be talked down to don't like it when you talk down to them and snicker about it right in front of them.
Of course, there's another way to view the matter: once you reveal that you're approximately as sophisticated as a middle-school bully -- you know, someone who gets up every blessed morning 100% prepared to toss around baseless insults to hurt some other person’s feelings – or jes’ to “poke at 'im,” as y'all might put it -- you stand to gain considerably in the eyes of others who fit the same schoolyard profile. And unfortunately, being that sort of person is pretty much standard fare for the Republican base. From that perspective, I suppose, you've got both hat and cattle workin' for ya, podnah! You know, “strategery”!
A serious question -- is it possible for the current Republican Party to put its faith in anyone who is NOT essentially an overgrown middle-school bully in an expensive suit or dress?